Who We Are

Madd Gear (MGP Action Sports) is a global action sports brand founded in 2002 in Melbourne, Australia. We design and manufacture scooters, skateboards, electric ride-ons, balance bikes, and wheeled sports equipment for kids, teens, and adults.

Madd Gear is best known as one of the original brands to help shape the modern pro scooter category, with products used by first-time riders, families, and professional athletes worldwide.

At the core of Madd Gear is a simple belief:

Kids should be outside. Moving. Playing. Exploring.

In a world dominated by screens, Madd Gear exists to encourage real-world activity over digital distraction. Our mission — “Less Screen Time, More Real Time” — reflects our commitment to getting kids and families outdoors, active, and engaged in physical play.

We build products that:

• Encourage active lifestyles
  
• Help kids develop confidence, balance, and coordination
  
• Create opportunities for shared outdoor experiences between kids, parents, and communities
  

Madd Gear products are designed to be the alternative to passive screen time — turning free time into movement, progression, and fun.

Madd Gear designs and sells a broad range of wheeled sports products, including:

• Kick scooters for kids, teens, and adults
  
• Pro and stunt scooters for freestyle riding
  
• Electric scooters and ride-ons for youth and commuters
  
• Balance bikes for early riders
  
• Skateboards and cruisers
  
• Helmets, parts, and accessories
  

Our products are designed with a focus on safety, durability, ease of use, and real-world performance — whether it’s a child’s first ride or an athlete pushing progression at the skatepark.

Many of our products are designed and developed by parents who understand what families actually need: easy assembly, sensible safety features, reliable quality, and products that grow with the rider.

From backyard rides to skateparks and city streets, Madd Gear products are tested in real environments by kids, families, and athletes — not just labs or showrooms.

Madd Gear supports a global community of riders, including:

• Families discovering outdoor play together
  
• Young riders learning new skills
  
• Professional athletes competing and creating content
  
• Local skateparks, events, and grassroots scenes
  

We believe action sports should be inclusive, accessible, and fun, and we actively support programs and athletes that help grow participation around the world.

Madd Gear operates globally with regional offices and distribution partners across North America, Europe, the UK, Australia, and Asia.

In the United States, Madd Gear provides local customer support and after-sales service from our Arizona-based team, ensuring riders and parents can get help when they need it.

Madd Gear exists to help people move more and scroll less.

We believe:

• Outdoor play matters
  
• Physical activity builds confidence and resilience
  
• Real experiences beat virtual ones
  

Every product we make is built around one idea:

Get outside. Ride more. Live in the real world.